Today I made an epic leap forward into the age of digital marketing. I started my own Google AdWords campaign. It is my intent to follow my progress through this blog as a sort of introspective into the world of independent online marketing.
Truth be told, this adventure truly started several months ago. I don't recall how I was introduced to the idea of e-marketing in the form of Google software but I do know that the only reason I decided to investigate is because I know and trust Google. I felt that we had a good working relationship up until that point so why not; it's what I want to do anyway (marketing and advertising that is). So, lead into this with the promise of riches beyond my wildest dreams; I studied.
First thing I did was to acquire some software that gave me a free trail introduction to the Google AdWords system and how you could use it to earn money. After about twenty minutes I realized the system was extremely simple and since they had already pointed me in the right direction, I canceled the subscription. We all know that get rich quick software is nothing more than a cheap gimmick and it truly was. Honestly, I probably could have found the information floating around on the internet somewhere with minimal effort; but what the heck, what's done is done right?
After realizing that no matter how you sliced it, the Google AdWords system was going to require at least some type of initial investment I put the operation on hold. I'm a full time college student; I don't have funds to just throw around all crazy like.
Bring us up to now.
I had a few extra bucks and the urge was settling back in. I decided to go for it. Using a free site called Click Bank I located a few products that I thought might actually produce some hits. One of the products was for some information on how to become a travel agent; the other two were both cookbooks. I figured with the slowly recovering economy what two things do people want; new jobs and cheap food. It seemed like as safe a first investment as any.
After scrounging my email account for my Google AdWords account info, I discovered an old email they sent me to try and further entice me into using their program. It allowed me $100 worth of free advertising. So with that I threw down an additional $30 and created three ads. In order to place ads you must compete in a bidding war against others who would also like their ads placed where you want yours to go. You choose a max bid price that you are willing to pay; ebay style. The higher you bid the more likely and more often your ads will placed.
Those ads are currently under review by the Google staff to see if they are in fact internet appropriate. Sine I am confident that they are, we'll just have to see how things go tomorrow.
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