Sunday, March 14, 2010

Google AdWords Day 4; Holy Crap it worked!

Ok, yesterday I had some down luck followed by finally getting my ads approved. That was a good feeling but not quite as good as the feeling I got when I checked today!

So, upon checking my account this afternoon I notice some pretty serious activity. Between all three of my ads I had received a grand total of 114 clicks! I honestly never really expected this kind of response.

Now, I understand that these numbers are not really amazing, but as far as this little experiment is concerned they're pretty impressive. The thing that makes it even more impressive is that I've also made approximately $20. I'm about $10 shy of making back my initial investment in less than 24 hours. Hopefully the sales will continue; should they keep up this pace I will definitely start some new campaigns.

There a part of me thinking about trying to advertise my blog in this fashion. Maybe that way I can actually start to generate some readers and invoke some discussions. Self promotion is not something I've ever been a big fan of, but hey, someone other than me should be reading these things too; right?

Ok, well that's all I have to report for now. Hopefully tomorrow will bring some more exciting news.

Heck, maybe tomorrow I'll be rich!

... don't worry, I'm still dreaming.

Saturday, March 13, 2010

Google AdWords Day 3; Shot down again

So we left off yesterday with the recreation of two ads and one that was seemingly high performance. Well, today everything has changed.

The two ads I resubmitted for approval came back disapproved again. Apparently I had some link issues that needed to be resolved. I took quick action, repaired the alleged problems, and then re-resubmitted the ads for approval. Hopefully these things will get approved soon so they can get out into circulation.

The third high performance ad had zero hits over the last 24 hours. That's a little less than exciting, but hey, it's the weekend and people probably have other things to do; right?

Well, all excuses aside, I don't really have any major news to report. I don't want to create any more campaigns until I can get the ones that I have moving. I hope that tomorrow I don't receive anymore rejection emails and that Google will finally decide that my ads are brilliant.

That seems likely doesn't it?

QUICK REVISION:

About 30 minutes after this posting all three ads got the re-approval and have already started to receive some clicks.

It looks like it's game time after all!

Friday, March 12, 2010

Google AdWords: Day 2

Day 1 of my Google AdWords experiment went relatively well. Finding products, building ads, and determining placement was far less difficult than one might expect. When I logged off last night I was only waiting for the approval of my ads; Google reviews all ads to make sure they fit their predetermined requirements.

Enter today.

I checked my information to find that one of my ads had been rejected. As it should turn out I made some mistakes during the initial setup and tried to place two different ads using the same space. Because of this, Google only posted one of the two ads. It was a little difficult finding out what I had to do to correct the ads, but after a few minutes browsing the site I was able to find the location to make edits to the preexisting information. One there I made my edits and went straight for resubmission.

Of the ads that did make it; one was a flop and one preformed well above my expectations.

OK; so I haven't made any money yet, however one of the ads received 17 hits in its first twenty-four hours of existence. Not too shabby. The other ad had produced only one hit. I have to say I wasn't too surprised because it was the one I was most unsure about. I decided to immediately stop putting money into something I was not sure of and that produced no results. Maybe a hasty decision but I'm sure it was the right thing to do. I instead found a new product with a massive commission that I fully support.

If whenever you can; advertise for things you know and are passionate about. That's the principle I will try to follow from this point on.

Again, I am left waiting for approval on two ads and I have one ad that seems to be attracting at least a bit of attention. Hopefully I'll get quick approval and all three ads will start making the big bucks.

Tomorrow brings another day!

Thursday, March 11, 2010

Google AdWords; Day 1 of a Venture into Online Marketing/Advertising

Today I made an epic leap forward into the age of digital marketing. I started my own Google AdWords campaign. It is my intent to follow my progress through this blog as a sort of introspective into the world of independent online marketing.

Truth be told, this adventure truly started several months ago. I don't recall how I was introduced to the idea of e-marketing in the form of Google software but I do know that the only reason I decided to investigate is because I know and trust Google. I felt that we had a good working relationship up until that point so why not; it's what I want to do anyway (marketing and advertising that is). So, lead into this with the promise of riches beyond my wildest dreams; I studied.

First thing I did was to acquire some software that gave me a free trail introduction to the Google AdWords system and how you could use it to earn money. After about twenty minutes I realized the system was extremely simple and since they had already pointed me in the right direction, I canceled the subscription. We all know that get rich quick software is nothing more than a cheap gimmick and it truly was. Honestly, I probably could have found the information floating around on the internet somewhere with minimal effort; but what the heck, what's done is done right?

After realizing that no matter how you sliced it, the Google AdWords system was going to require at least some type of initial investment I put the operation on hold. I'm a full time college student; I don't have funds to just throw around all crazy like.

Bring us up to now.

I had a few extra bucks and the urge was settling back in. I decided to go for it. Using a free site called Click Bank I located a few products that I thought might actually produce some hits. One of the products was for some information on how to become a travel agent; the other two were both cookbooks. I figured with the slowly recovering economy what two things do people want; new jobs and cheap food. It seemed like as safe a first investment as any.

After scrounging my email account for my Google AdWords account info, I discovered an old email they sent me to try and further entice me into using their program. It allowed me $100 worth of free advertising. So with that I threw down an additional $30 and created three ads. In order to place ads you must compete in a bidding war against others who would also like their ads placed where you want yours to go. You choose a max bid price that you are willing to pay; ebay style. The higher you bid the more likely and more often your ads will placed.

Those ads are currently under review by the Google staff to see if they are in fact internet appropriate. Sine I am confident that they are, we'll just have to see how things go tomorrow.